The German Leather Federation (VDL) has taken a small vegan fashion brand to court over its use of the term “apple leather” to describe its bags.
Vegan fashion startup Nuuwaï received a “cease and desist” letter from VDL claiming that the term “leather” can only be used to describe material from a dead animal, and that consumers could be mislead, despite the company clearly explaining what their products are made from, and calling the material “apple leather”.
The VDL suggested that a better description for the material would be “synthetic leather”, however Nuuwaï dispute this since their apple leather contains organic materials.
You can read about the case on the Vilda Magazine website: Why Is This Vegan Fashion Brand Going to Court For Using the Term “Apple Leather”?
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